March forecourts revived with Gulf
Transformations for new Gulf sites.
Motorists in March will notice some big changes when they next pull into Station Road Garage or Robin Hood Filling Station in Wimblington Road. Both sites have been transformed with the stunning blue imagery of new fuel supplier Gulf, the latest change as part of a customer focused revamp to the two service stations by husband and wife team, Robin and Yvonne Jebaseelan.
Using their 20 years experience in petrol retailing, the couple have steadily improved the quality of facilities for their customers as they look to build a strong and lasting business.
"From the first day we arrived our aim has been to provide a full service to the local community," explains Robin. "We are always looking at new product lines, listening to our customers and doing our best to meet their requirements. As our business grows the more we are able to invest in improvements to the shop and forecourt."
Introducing the Gulf brand is an integral step in a series of positive changes that include the introduction of an ATM cash point machine and well stocked convenience store at each site equipped with an extensive range of wines, beers, spirits and hot foods.
"The introduction of Gulf 's fuels and lubricants has provided us with a fresh new image and gives our customers the peace-of-mind that they are using one of the most respected brands in the UK," continues Robin. "Our fuel sales are growing and the change is getting a big thumbs-up from our customers, many of whom are now benefiting from the Gulf Account Card. We have taken the same approach in the shop, investing in strong household brands supported by investment in new shelving and display cabinets."
"We are a local, rural community and in today's difficult economic climate it is essential to understand your customers and respond to their needs. For example, at Station Road Garage we are one of the few sites to offer Red Diesel, catering for the many agricultural vehicles in the area. We have also introduced a bakery with hot foods which is popular amongst local builders and farm workers."
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