Gulf set for further growth
GB Oils Retail Director provides view on dealer market in 2012
In 2011 Gulf was the UK’s fastest expanding forecourt brand with 94 sites joining the network. Under the stewardship of fuel retailing business GB Oils, that growth is set to accelerate following the company’s recent acquisition of the UK’s Total and Pace branded dealer businesses.
“These acquisitions, and an ongoing commitment to serve dealers of all types and sizes throughout the UK, could see the Gulf network increase from 320 to over 500 sites by the end of the year,” explains Ramsay MacDonald, Retail Director, GB Oils.
“We are also strengthening the Gulf retail proposition in 2012 by increasing marketing activity and improving our dealer support package, already one of the most competitive in the industry. With most of our competitors expected to continue to consolidate or downscale their dealer activities, it’s an exciting time to be part of the Gulf family.”
“Nevertheless, 2012 will be challenging for all UK petrol retailers with forecourt volumes suffering from the economic downturn and banks seemingly averse to lending within our sector. The pressure is on all operators to explore new revenue streams whilst further developing existing. Maximising shop revenues and margins will remain a priority.”
Ramsay MacDonald has been speaking at length on his ambitions for the upcoming year and beyond in the January 2012 edition of Forecourt Trader. Click here for more.
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