Gulf's forecourt strategy strengthened by Le Mans return
On the 40th anniversary of Gulf Oil's first Le Mans victory, the iconic brand will once again return to the world's most famous endurance race following the announcement of a three year partnership between Gulf and Aston Martin Racing. In June 2008, a worldwide TV audience and over 250,000 spectators trackside will witness the action as the two works Aston Martin DBR9s defend the marques GT1 title in Gulf's distinctive powder blue and orange racing colours.
The decision to make such a high profile return to Le Mans reinforces Gulf's great endurance racing traditions and provides an ideal platform for Gulf Retail to further strengthen its UK business as Keith Jewers, Director of Gulf Retail, explains:
"The Aston Martin tie-up is an excellent opportunity to create a range of exciting marketing initiatives on and off the forecourt that increase awareness of the Gulf brand and attract new business. We can now bring a flavour of the event to Gulf forecourts across the UK. The 24 Hours of Le Mans may take place in France but it enjoys huge popularity in the UK with 70,000 Brits making the annual pilgrimage."
Since returning to Britain's forecourts in 2001, Gulf branded fuels and lubricants are now distributed to almost 200 filling stations making Gulf Retail the fastest growing fuel supplier to the independent forecourt operator in the UK.
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